Jefkins Frank <br/><br/>
Introduction to marketing, advertising and public 
Jefkins Frank 
 - London  Macmillan Press           1982 
 - viii, 290p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M2