MARKETING MANAGEMENTt   A relationship marketing perspective.    

 - London  Macmillan Press           2000 
 - xviii, 295p  cm. 
<br/><br/> Bibliography: P 393-410 
<br/><br/><label>ISBN: </label>9780333994436  528.01999999999998 
<br/><br/><label>Source: </label> ABPL/AD/14-15/66, 19/02/2015, Ane Books Pvt Ltd  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P0