TY  - BOOK
AU  - Baker Michael J
TI  - Marketing:  An introductory text   
SN  - 0333663225
U1  - X:51, L4;N6/TD3 
PY  - 1996///
CY  - London
PB  - Macmillan Press         
KW  - Marketing
N1  - Bibliography: p 559-68 and chapterwise
ER  -