TY  - BOOK
AU  - Baker Michael J.
AU  -  McTavish Ronald
TI  - Product policy and management
T2  - Macmillan Studies in Marketing Management
U1  - X:89A, L6 
PY  - 1976///
CY  - London
PB  - Macmillan U. K.        
KW  - Production Management
ER  -