Chiswall Peter M <br/><br/>
Marketing research   Analysis and measurement    
Chiswall Peter M 
 - London  McGraw Hill           1973 
 - ix,308p  cm. 
<br/><br/> Bibliography at the end of each chapter; Appendix: p 277-95 
<br/><br/><label>ISBN: </label>07 084010 5 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L3