TY  - BOOK
AU  - Chiswall Peter M
TI  - Marketing research:  Analysis and measurement   
SN  - 07 084010 5
U1  - X:51b4, L3 
PY  - 1973///
CY  - London
PB  - McGraw Hill         
KW  - Marketing
N1  - Bibliography at the end of each chapter; Appendix: p 277-95
ER  -