TY  - BOOK
AU  - Mcnair Malcolm
AU  -  Hansen Harrry L
TI  - Readings in marketing
T2  - Harvard Business School Case Books,4
U1  - X : 51z7, H9 
PY  - 1949///
CY  - London
PB  - MCgrew-Hill          
KW  - Marketing
ER  -