TY  - BOOK
AU  - Elliott Ken
AU  -  Christopher Martin
TI  - Research methods in marketing
SN  - 0 03 910139 8
U1  - X:51b4, L3 
PY  - 1973///
CY  - London
PB  - Rinehart and Winston        
KW  - Marketing
N1  - Bibliography chapterwise
ER  -