Varey Richard J <br/><br/>
Marketing communication    Principles and practice    

 - London  Routledge            2002 
 - xxv, 389p  cm. 
<br/><br/> Bibliography: P 360-77 
<br/><br/><label>ISBN: </label>0415230403 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8N91, P2