TY  - BOOK
AU  - Varey Richard J
TI  - Marketing communication :  Principles and practice   
SN  - 0415230403
U1  - X:51-8N91, P2 
PY  - 2002///
CY  - London
PB  - Routledge          
KW  - Marketing
N1  - Bibliography: P 360-77
ER  -