TY  - BOOK
AU  - Stone Marilyn A
AU  -  McCall JB
TI  - International strategic marketing:  A European per   
SN  - 0415314178
U1  - X:51-8:5.P, P4 
PY  - 2004///
CY  - London
PB  - Routledge          
KW  - Marketing Management
N1  - Bibliography Chapterwise; Appendix P231-255
ER  -