TY  - BOOK
AU  - Stone Marilyn A
AU  -  Desmond John
TI  - Fundamentals of marketing
SN  - 9780415370974
U1  - X:51, P7 
PY  - 2007///
CY  - London
PB  - Routledge          
KW  - Commerce
N1  - Bibliography Chapterwise
ER  -