Penaloza Lisa <br/><br/>
Marketing management   A cultural perspective    
Penaloza Lisa 
 - London  Routledge            2012 
 - xxxviii, 540p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>9780415606837  2757.0500000000002 
<br/><br/><label>Source: </label> 156/2011-12, 22/03/2012, CLASSIC BOOKS SERVICES  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, Q2