TY  - BOOK
AU  - ZIMMERMAN Alan
AU  -  BLYTHE JIm
TI  - Business to business marketing management:  A Global perspective   
T2  - Studies in Critical Social Science Book Series
SN  - 9781138680760
U1  - X:51-8, Q8 
PY  - 2018///
CY  - London
PB  - Routledge          
KW  - Commerce
ER  -