Smith Joan Macfarlane Intervewing in market and social research Smith Joan Macfarlane - London Routledge and Kegan Paul 1972 - xiii,169p cm. Bibliography: p 155-62; Appendix: p 147-54 ISBN: 0 7100 7196 5 Source: General Book Subjects--Topical Terms: Marketing Dewey Class. No.: X:51b4, L2