TY  - BOOK
AU  - Smith Joan Macfarlane
TI  - Intervewing in market and social research
SN  - 0 7100 7196 5
U1  - X:51b4, L2 
PY  - 1972///
CY  - London
PB  - Routledge and Kegan Paul       
KW  - Marketing
N1  - Bibliography: p 155-62; Appendix: p 147-54
ER  -