TY - BOOK AU - Swell J L TI - Marketing and market assessment T2 - British Library of Business Studies. ed by Michael P Fogarty and Ralph Glassar U1 - X:51.3.N7, K6 PY - 1966/// CY - London PB - Routledge and Kogan Paul KW - Marketing N1 - Appendix p 181-86 ER -