TY  - BOOK
AU  - East Robert and others
TI  - Consumer behaviour :  Applications in marketing   
SN  - 97814129
U1  - X:1:(S:44), N7 
PY  - 2008///
CY  - London
PB  - Sage          
KW  - Commerce
N1  - Bibliography: P. 294-322
ER  -