Picard Robert G <br/><br/>
Media economics   Concepts and issues    
Picard Robert G 
 - London  Sage Publications           1989 
 - 136p  cm. 
 - Sage Context Series, 22 .
<br/><br/> Bibliography:p126-132; Glossary:p119-123 
<br/><br/><label>ISBN: </label>0083935013 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, M9