TY  - BOOK
AU  - Simon Julian L
TI  - Issues in the economics of advertising
SN  - 252 00036 6
U1  - X:513.N7, L0 
PY  - 1970///
CY  - London
PB  - University of Illionois        
KW  - Advertising
N1  - Bibliography: p 335-356; Appendixes: p 289-334
ER  -