TY  - BOOK
AU  - Holloway Robert J
AU  -  Hancock Robert S
TI  - Marketing in a changing environment
T2  - Wiley Marketing Series. Ed. by William Lazer
U1  - X:51, K8 
PY  - 1968///
CY  - London
PB  - Wiley          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -