Bearden William O <br/><br/>
Handbook of marketing scales   Multi-item measures for marketing and consumer behaviour research    
Bearden William O 
 - 3 
 - Los  Angeles Sage           2011 
 - xiv, 603p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>978343298018  5401.75 
<br/><br/><label>Source: </label> 709, 21/03/2012, AVIVA BOOKS COMPANY  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51b4, Q1