TY  - BOOK
AU  - MORRISON Margaret A
AU  -  HALEY Eric
AU  -  SHEEHAN Kim Bartel
TI  - Using qualitative research in advertising:  Strategies, techniques, and applications.   
SN  - 9781412987240
U1  - X:513b4, Q2 
PY  - 2012///
CY  - Los
PB  - Angeles Sage Publications        
KW  - Commerce
ER  -