MORRISON Margaret A <br/><br/>
Using qualitative research in advertising   Strategies, techniques, and applications.    
MORRISON Margaret A; HALEY Eric; SHEEHAN Kim Bartel 
 - 2nd 
 - Los  Angeles Sage Publications          2012 
 - xvi, 218p Bibliography: P 207-11  cm. 
<br/><br/><label>ISBN: </label>9781412987240  2054.79 
<br/><br/><label>Source: </label> 1751, 24/09/2012, SUCCESS BOOK SERVICE  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513b4, Q2