TY  - BOOK
AU  - JACOBY Jacob
TI  - Legends in consumer behavior. Edited by Jagdish N Sheth. 8 Vols
SN  - 9789351501244
U1  - X:1:(S:44), Q5.1-.8/RR 
PY  - 2015///
CY  - Los
PB  - Angeles Sage Publications        
KW  - Commerce
N1  - Bibliography: P 230-240
ER  -