TY - BOOK AU - BELK Russell W TI - Legends in consumer behavior. edited by Jagdish N Sheth. 10 Vols SN - 9788132113171 U1 - X:1:(S:44), Q4.1-.10/RR PY - 2014/// CY - Los PB - Angeles Sage Publications KW - Commerce N1 - Bibliography: P 239-248 ER -