TY  - BOOK
AU  - Mowen John C
TI  - Consumer behavior
T2  - Macmillan Series in Marketing
SN  - 0023845910
U1  - X:1:(S:44).73.N8, M7;N3 
PY  - 1993///
CY  - Macmillan
PB  - New York         
KW  - Consumption Economics
N1  - Glossary: P 770-787
ER  -