Greenley Gordon E <br/><br/>
Strategic and operational planning of marketing 
Greenley Gordon E 
 - Maidenhead  Mcgraw-Hill            1986 
 - xiv, 252p  cm. 
 - Mcgraw-Hill Marketing Series .
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0070841543 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M6/TD