TY  - BOOK
AU  - Greenley Gordon E
TI  - Strategic and operational planning of marketing
T2  - Mcgraw-Hill Marketing Series
SN  - 0070841543
U1  - X:51-8, M6/TD 
PY  - 1986///
CY  - Maidenhead
PB  - Mcgraw-Hill          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -