TY  - BOOK
AU  - Brown F E
TI  - Marketing research:  A structure for decision makin   
T2  - Addison Wesley Series in Marketing
SN  - 0201002051
U1  - X:51b4, M0 
PY  - 1980///
CY  - Massachusetts
PB  - Addison Wesley         
KW  - Marketing
N1  - Appendix: p 604-13
ER  -