TY  - BOOK
AU  - Tellis Gerald J
TI  - Advertising and sales promotion strategy
SN  - 0321014111
U1  - X:513, N8 
PY  - 1998///
CY  - Massachusetts
PB  - Addison-Wesley          
KW  - Advertising
N1  - Glossary: P 437-453
ER  -