TY  - BOOK
AU  - American Association of Advertising Agencies
ED  - American Association of Advertising Agencies
TI  - Handbook for the advertising agency account execut
U1  - X:513-8.73.N6, K9 
PY  - 1969///
CY  - Massachusetts
PB  - Addison-Wesley          
KW  - Advertising
ER  -