Robinson Patrick J <br/><br/>
Promotional decision making, practice and theory  
Robinson Patrick J; Luck David J 
 - McGraw-Hill  Book Company New York         1964 
 - xxvi,254p  cm. 
 - McGraw-Hill Marketing Science Institute Series .
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8(S:44), K4