TY  - BOOK
AU  - Robinson Patrick J
AU  -  Luck David J
AU  - McGraw-Hill Marketing Science Institute Series
ED  - McGraw-Hill Marketing Science Institute Series
TI  - Promotional decision making, practice and theory 
T2  - McGraw-Hill Marketing Science Institute Series
U1  - X:51-8(S:44), K4 
PY  - 1964///
CY  - McGraw-Hill
PB  - Book Company New York       
KW  - Marketing
ER  -