D'amico Michael <br/><br/>
Marketing 
D'amico Michael; Zikmund William G 
 - Ed 5 
 - Minneapolis/St.  Paul West Publishing Co.         1996 
 - xxxvii, 784p  cm. 
<br/><br/> Appendix: P 697-723; Glossary: P 724-743 
<br/><br/><label>ISBN: </label>0314071709 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M4;N6