TY  - BOOK
AU  - D'amico Michael
AU  -  Zikmund William G
TI  - Marketing
SN  - 0314071709
U1  - X:51, M4;N6 
PY  - 1996///
CY  - Minneapolis/St.
PB  - Paul West Publishing Co.       
KW  - Marketing
N1  - Appendix: P 697-723; Glossary: P 724-743
ER  -