TY  - BOOK
AU  - Van Auken Brad
TI  - Branding : A reference guide to solving your toughest branding problem and strengthering your market position   
SN  - 8179926680
U1  - X:511, P7 
PY  - 2007///
CY  - Mumbai
PB  - Jaico Pub         
KW  - Commerce
N1  - Appendixes P284-98
ER  -