TY  - BOOK
AU  - Wells William, and others
TI  - Advertising:  Principles and practice   
SN  - 0135978815
U1  - X:513, N2;N8 
PY  - 1998///
CY  - NJ
PB  - Prentice Hall        
KW  - Advertising
N1  - Appendix: p 696-704; Glossary: p 705-713
ER  -