Mandell Maurice I <br/><br/>
Advertising 
Mandell Maurice I 
 - 3 
 - NJ  Prentice Hall          1980 
 - xiv,752p.  cm. 
<br/><br/> Bibliography: p 738-744; Glossary: p 725-737 
<br/><br/><label>ISBN: </label>0130144495 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, K6;M6/TD3