TY  - BOOK
AU  - Albaum Gerald and others
TI  - International marketing and export management
T2  - International Business Series
SN  - 0201175711
U1  - X:54-8, M9 
PY  - 1989///
CY  - New York 
PB  -  Addision-Wesley         
KW  - Australia
N1  - Bibliography Chapterwise; Appendix: P 393-99
ER  -