Crane Edgar <br/><br/>
Marketing communications    Decision-making as a process of interaction between buyer and seler.    
Crane Edgar 
 - N.Y.  Wiley            1972 
 - 499p.  cm. 
 - Wiley Marketing Series .
<br/><br/> Bibliography: p.471-490 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8N91, K5;L2