TY  - BOOK
AU  - Crane Edgar
TI  - Marketing communications :  Decision-making as a process of interaction between buyer and seler.   
T2  - Wiley Marketing Series
U1  - X:51-8N91, K5;L2 
PY  - 1972///
CY  - N.Y.
PB  - Wiley          
KW  - Marketing
N1  - Bibliography: p.471-490
ER  -