AJAY KUMAR <br/><br/>
Consumer behaviour and marketing communication   An Indian perspecvtive    
AJAY KUMAR; KAMAL SINGH 
 - New Delhi   Biztantra           2014 
 - xxxiv,462  cm. 
<br/><br/> Bibliography: P 253-254 
<br/><br/><label>ISBN: </label>9789351191827  335.75 
<br/><br/><label>Source: </label> RKBA\09-10\5437, 24/02/2015, RAJKIRAN BOOK AGENCY  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), Q4