TY  - BOOK
AU  - ALOK KUMAR
AU  -  SHARMA Rakesh
AU  -  SINHA Chhabi
TI  - Customer relationship management:  Concepts and application   
SN  - 9788177226225
U1  - X:511, P7 
PY  - 2007///
CY  -  New Delhi 
PB  - Biztantra         
KW  - Commerce
N1  - Bibliography: p 437-451
ER  -