TY  - BOOK
AU  - PAYNE Adrian
AU  -  FROW Pennie
TI  - Strategic customer management:  Integrating relationship marketing and CRM   
SN  - 9781107687325
U1  - X:511, Q3/TD 
PY  - 2013///
CY  -  New Delhi 
PB  - Cambridge University Press       
KW  - Commerce
N1  - Bibliography: p 299-310
ER  -