LEE Alvin <br/><br/>
Marketing strategy   A life-cycle approach    
LEE Alvin; EDWARDS Mark G 
 - New Delhi   Cambridge University Press         2014 
 - xii,286p  cm. 
<br/><br/> Bibliography: p 267-282 
<br/><br/><label>ISBN: </label>9781107414419  795.00 
<br/><br/><label>Source: </label> 295, 24/03/2017, CLASSIC BOOKS SERVICES  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, Q4/TD