TY  - BOOK
AU  - LEE Alvin
AU  -  EDWARDS Mark G
TI  - Marketing strategy:  A life-cycle approach   
SN  - 9781107414419
U1  - X:51-8, Q4/TD 
PY  - 2014///
CY  -  New Delhi 
PB  - Cambridge University Press       
KW  - Commerce
N1  - Bibliography chapterwise
ER  -