TY  - BOOK
AU  - DONOVAN Rob
AU  -  HENLEY Nadine
TI  - Principles and practice of social marketing:  An international perspective   
SN  - 9781107644328
U1  - X:51:(Y), Q0/TD 
PY  - 2010///
CY  -  New Delhi 
PB  - Cambridge University Press       
KW  - Commerce
N1  - Bibliography chapterwise
ER  -