PAYNE Adrian <br/><br/>
Strategic customer management   Integrating relationship marketing and CRM    
PAYNE Adrian; FROW Pennie 
 - New Delhi   Cambridge University Press         2013 
 - xvii,529p  cm. 
<br/><br/><label>ISBN: </label>9781107687325  675.75 
<br/><br/><label>Source: </label> 1009, 27/03/2015, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511, Q3/TD