ASSAEL Henry <br/><br/>
Consumer behavior and marketing action 
ASSAEL Henry 
 - 6th 
 - New Delhi   Cengage Learning          1998 
 - xviii, 718p  cm. 
<br/><br/><label>ISBN: </label>9788131500361  361.25 
<br/><br/><label>Source: </label> 1768, 29/01/2016, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), N2;N8